
Third-party logistics runs on thin margins and enormous transaction volume, which is exactly the shape where automation pays and where a bad implementation is expensive. AI for 3PL providers is worth doing in a specific order, and the order is not the one most vendors lead with. Start With Exceptions, Not Optimisation Vendors sell route optimisation and demand forecasting because they demo well. But in most 3PL operations the cost sits in what happens when the plan breaks, rather than in the plan itself. A short-shipped pallet, a mismatched ASN, a carrier claim, an address that does not geocode. Each

