
Data quality is where AI projects quietly fail, and the usual response is disproportionate: a general data programme that takes two years and blocks everything behind it. The useful question is narrower. Is this data good enough for this specific question? Answering that lets most businesses ship something useful while the wider cleanup happens in the background, if it happens at all. The problems that genuinely break systems These break things because they change what the system concludes rather than merely making it untidy. The problems you can usually live with Inconsistent formatting, minor typos, free-text fields with varied phrasing

