Every condo launch starts with a registrant list that goes quiet for months before the sales gallery opens.
Book a CallWe build an AI sales agent that replies to each pre-sale registrant within minutes of them raising a hand,
Follows up while they wait for launch, and answers floorplan and availability questions across every project you have in market.
A new development sells on a timeline no resale listing has to manage. You spend months and a large marketing budget building a registrant list before a single unit is priced, then that list sits through a long quiet period while the building moves through approvals and design.
By the time the sales gallery opens, a good share of those registrants have forgotten they signed up or bought elsewhere. Then launch day arrives and a few hundred inquiries hit a sales team of three or four at once.
An AI sales agent carries much of that arc. It replies to each registrant within minutes of their interest, follows up through the wait with project details from your approved facts file, and answers the launch surge so no priority buyer waits while your team works the room.
Developers pour marketing spend into filling a registrant database, then lose most of it in the gap between registration and release. A buyer who registers in spring and hears nothing until a fall launch has moved on.
When the VIP release finally opens, the sales team is buried in worksheet requests and floorplan questions, and the slower replies go to exactly the qualified registrants you paid the most to attract. Meanwhile a developer running three or four projects at once has registrants for each one blurring together in a single inbox, with no one sure which list is being worked.
The marketing invoice is fixed. What you recover from it depends entirely on how the list is handled between launches.
A production system built around how new-construction sells: a registration period, a long pre-launch wait, a phased release, and multiple projects moving at once.
The agent replies to pre-sale registrations that reach your inbox, text number or web form, including those from your project landing pages, paid ad forms,
And presentation centre sign-ups or referral links, within minutes, confirms interest, and asks the few questions in your facts file before the registrant clicks away.
It follows up with registrants who go quiet in the months between sign-up and launch, using construction milestones, deposit structure,
Expected pricing bands, and release dates from your approved facts file, so the list is still engaged when the sales gallery opens.
It answers questions on unit mix, plan types, square footage, exposures, and price tiers from your facts file, shares the floorplan and price list link you have approved for the plan a buyer asks about, and states what remains in the current release as your file says.
It replies to the surge of release-day messages within minutes, offers VIP and priority registrants the earlier appointment times you set aside, and follows the release rules in your facts file so every buyer hears the same thing.
It replies to co-operating realtors who write in, shares the co-broke terms and remaining inventory from your facts file, books broker previews and VIP events on your calendar, and hands commission questions to a named person.
It books sales gallery visits and broker previews on the right calendar, and your sales team can read every conversation,
So each project keeps its own threads and nobody has to ask what a registrant was told.
When every registrant gets a reply within minutes, hears from you again during the pre-launch wait, and reaches launch day already warm, the list you spent months building gets worked instead of cooling.
Your sales team spends release day writing deals rather than answering the same floorplan question forty times, and a developer running several communities sees each project’s counts reported separately in the weekly report instead of guessing which registrants belong to which launch.
A development sells backwards from a resale listing. The pipeline is full months before anything is for sale, and the hardest work is holding that registrant list together through the long quiet period between sign-up and the sales gallery opening. We build the agent to reply to registrants within minutes of them raising a hand, whether they arrive by web form, email or text from project landing pages, paid ad forms, presentation centre sign-ups, and referral links, then ask the few questions in your facts file: budget, plan type, owner-occupier versus investor, and how soon they want to buy.
Through the pre-launch wait it follows up with registrants who go quiet, using construction milestones, deposit structure, expected pricing bands, and the release schedule as those details firm up in your facts file. Follow-ups stop when the registrant replies or a person on your team steps in. VIP and priority registrants are offered the earlier calendar slots you set aside, so when a launch date lands, the people most likely to buy are already engaged instead of rediscovering that they registered at all.
New-construction almost never opens every unit at once. It releases in phases, often a VIP or insider release first, then a realtor phase, then public, with prices stepping up between releases. That structure is where a manual sales team gets overwhelmed, because launch day brings a surge of floorplan questions and worksheet requests that all arrive in the same hour. The agent absorbs that surge and holds the release rules you set.
It answers availability and floorplan questions within minutes, shares the plan and price list link from your facts file for what a buyer asks about, and offers worksheet appointments in the priority order you defined. When you update the facts file as a release sells through, it reflects what remains and points buyers toward the next release rather than quoting units that are already spoken for.
Most launches sell through a mix of the developer’s in-house team and a co-operating realtor network, and that outside network needs its own handling. The agent replies to co-operating agents who write in, shares the co-broke commission terms from your facts file, and books broker previews and VIP broker events onto the right calendar. It tells realtors what is left in each release, the price increase on the next phase, and the deposit structure their clients will need to meet, as your file states them. Commission disputes go to a named person on your team.
That coordination matters because a realtor who cannot get a fast answer on availability sends their buyer to a different project. By giving your broker network the same quick, accurate information your in-house team has, the agent keeps outside agents selling your inventory instead of someone else’s.
A developer rarely runs one project at a time. You might have one community selling out, another in VIP registration, and a third still in pre-launch, each with its own inventory, pricing, and buyer list. We build the agent to keep those projects separate, with one facts file per project, so registrants, appointments, and reporting never blur across launches. It works through your calendar, email, text number and web forms, and your sales team can read every thread, project by project.
Because the agent replies to every registrant the same way and your team can read each thread, a weekly report shows what each project received, answered, booked and handed to a person, rather than leaving it buried in a shared inbox.
We are engineers who build production systems for real launch volume, not scripted demos.
We understand how new-construction sells, from the registration period through phased releases to sell-out, and we build an agent that holds up when a launch drops hundreds of inquiries on a small sales team in one afternoon.
Registration, pre-launch nurture, phased release, and sell-out are all part of the build, so the agent fits how a development sells rather than how a resale office runs.
Each community keeps its own registrant list, inventory, pricing, and reporting, so a multi-project developer never mixes one launch’s buyers with another’s.
Replies go out by phone, email, text and web form, appointments land on your calendar, and your sales and marketing team can read every thread for each project.
The agent replies, asks a few questions, and books appointments. It does not draw up contracts, quote binding terms, or make representations beyond your filed materials, and it hands hard cases to a named person on your team with the full thread.
Our marketing operations are automated end to end. We brief the outcome and the workflow handles the rest.
They built the automation around how we actually work rather than making us change to fit a tool.
They automated the process work that was quietly eating our week. It runs now without anyone thinking about it, which is the only real test.
Book a call and we will map how registrants move from first sign-up to launch day across your projects, where the list cools, and the AI sales agent we would build to carry it to launch day.
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