Turning Form Submissions into PPC Proposals with Jotform, ChatGPT and Zapier
Built a pipeline that takes a Jotform submission, drafts a PPC proposal with ChatGPT using Google Ads data, and delivers it by email through Zapier.
- Client
- Canada-based agency
- Industry
- Advertising
- Timeline
- Oct to Nov 2025
- Engagement
- Fixed price, 3 milestones
The system, step by step
In this case study, we cover a proposal automation for a Canada-based client. A form submission now starts a drafted pay-per-click proposal, with no manual copying between tools.
Jotform
Client submission
ChatGPT
Drafts the proposal
Google Ads API
Real account figures
Zapier and Gmail
Delivered by email
What the brief demanded
The pipeline had to be accurate enough that the client would send what it produced:
The client
The client prepares PPC proposals for new clients. The raw material was a form submission and Google Ads data, and the work was joining the two together.
- Capturing client submissions from Jotform.
- Drafting a proposal with ChatGPT in the agency's own format.
- Pulling correct figures through the Google Ads API.
- Delivering the result by email, and training the client to run and adjust it.
Built and handed over
We built the pipeline with Jotform, ChatGPT and Zapier, connected to Gmail, and tested it against live Google Ads data.
- A Jotform intake that starts the workflow.
- A ChatGPT-drafted PPC proposal.
- Google Ads API data pulled into the proposal.
- Email delivery through Zapier and Gmail.
The project ran in October and November 2025 across three milestones, all paid: a first draft, a live version tested with real Google Ads data, and final edits, testing and training with the client's full approval.
- Jotform
- ChatGPT
- Zapier
- Gmail
- Google Ads API
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