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AI Sales Agent

AI Sales Agent for Real Estate Brokerages

We build AI sales agents that reply to each inbound inquiry within minutes, book it on the right agent’s calendar, and follow up when it goes quiet across your entire roster, so no paid lead sits unclaimed in a shared pond.

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Replies within minutesMulti-office readyBooks on your calendars
Why now

Why Brokerages Add an AI Sales Agent Across the Roster

A single agent losing a lead to a slow reply is a bad day. A brokerage doing it a hundred times a week is a broken P&L.

Once you are running dozens of agents across one or more offices, the problem stops being any one person’s speed and becomes distribution: which agent gets the lead, how fast they claim it, and what happens when they do not. Leads bought at the brokerage level land in a shared pond, the fast agents skim the good ones, the rest cool off, and the numbers you report to ownership never match what you paid for.

An AI sales agent sits in front of every agent as the first reply and follow-up layer. It answers each new inquiry within minutes, books it on the right agent’s calendar from the rules in your facts file, and keeps following up on the ones your agents forget.

The real risk

Paid Leads Dying in the Shared Pond

At brokerage scale the money leaks in the gaps between agents, not inside any single conversation. A lead assigned to an agent who is at a closing sits untouched for hours.

A lead in a first-to-claim pond gets ignored because everyone assumes someone else grabbed it. Older leads that need an eighth or tenth touch never get it because no one owns them.

You are paying portal and ad invoices at the brokerage level while conversion depends on the least reliable habit in the business, which is manual, individual follow-up spread across your whole roster.

What we build

What a Brokerage AI Sales Agent Handles

A production reply and follow-up system built for how leads move across agents, teams, and offices, working through your inbox, text number, web forms, and calendars.

Right Agent, Right Calendar

Your facts file lists which agents, teams, or offices take which price bands, areas, and kinds of inquiry, and the agent offers open times on that calendar, so the right agent gets the appointment and no one cherry-picks the pond.

Brokerage-Wide Speed-to-Lead

It replies to a new inquiry within minutes, at any hour, and asks the first few questions.

A person on your team can read the thread and step in, and follow-ups stop when they do, so speed-to-lead is a rule, not a hope.

Agent Recruiting Inquiries

It replies to agents who ask about joining, follows up when they go quiet, and books recruiting appointments straight onto your growth team’s calendar.

Handoff to Your Transaction Coordinator

When a message in a deal under contract touches dates, money, or paperwork, the agent does not answer it. It sends the full thread to a named person on your team, such as your TC, and the sender gets one short holding message.

Weekly Report

It reports inquiries received, answered, booked, and handed to a person each week, so ownership can see what happened to the leads you paid for.

Calendar, Inbox, and Team Threads

It books on your agents’ calendars and works through your email, text number, and web forms. Your team can read every thread and keeps working in the tools it uses today, such as Follow Up Boss, Lofty, BoldTrail, Dotloop, or SkySlope.

The payoff

What This Does to a Brokerage Pipeline

When the first reply is automatic and follow-up does not depend on which agent remembered, more of the leads you buy at the top have a chance to become real conversations, and more of those to become booked appointments across the roster.

Team leads stop refereeing the pond, ownership sees the same weekly counts, and the fastest thumbs stop winning by default.

within minutes
first reply to a new inquiry, from any agent’s lead source
at any hour
evening and weekend replies across all agents and offices
One report
each week of inquiries received, answered, booked, and handed to a person
How it actually works · 1 of 4

Who gets the appointment, and when

At a brokerage the first question is less about how to reply and more about who should. We write the rules your business already lives by into the facts file, so the agent knows which team takes which kind of inquiry. You can list the details so a $1.2M listing inquiry, a rental, and a relocation lead are each offered times on the right desk’s calendar.

What changes the math is that each inquiry gets a reply and a thread. If an inquiry goes quiet, follow-ups run until the person replies or someone on the team steps in, and your team can read every thread. Leads stop dying because someone assumed a colleague grabbed them, and ownership can see what happened to each one.

How it actually works · 2 of 4

Speed-to-lead as a brokerage rule, not an agent habit

One motivated agent can be fast. A roster of thirty cannot be fast at the same time, every hour, forever. The AI sales agent makes the first touch a property of the brokerage rather than a property of whoever happens to be free. It answers new inquiries that reach your inbox, text number, or web forms within minutes, asks the first few questions while intent is hot, and then books the appointment on the assigned agent’s calendar.

  • ✓Covers nights, weekends, and open-house rushes when your desk agents are stretched thin
  • ✓Sends hard cases to a named person on your team, with the full thread
  • ✓Runs the long follow-up cadence on nurture leads so the tenth touch actually happens
  • ✓Records a STOP reply and sends nothing more, and says it is an AI by default
How it actually works · 3 of 4

Recruiting inquiries and deal-stage handoffs

Brokerages grow on two engines: closing deals and adding agents. The same system that answers buyers can answer recruits. It responds to agents who inquire about joining, follows up when they go quiet, and books recruiting appointments onto the right calendar, so your pipeline of future producers does not depend on a broker-owner finding a spare evening.

On the deal side, the agent does not handle the paperwork. When a message in a deal under contract touches inspection, appraisal, closing dates, money, or documents, it goes to a named person on your team, such as your transaction coordinator, with the full thread, and the sender gets one short holding message. That handoff keeps the space between accepted offer and funded closing from turning into a scramble of missed messages across offices.

How it actually works · 4 of 4

Your tools and the numbers your brokerage watches

An agent that lives outside your stack creates work instead of removing it, so we build it around what every office already has: a calendar, an email inbox, a text number, and web forms. Your team can read every thread and keeps working in Follow Up Boss, Lofty, BoldTrail, Sierra Interactive, Real Geeks, Dotloop, SkySlope, or Brokermint. It does not connect to that software, and we will say plainly on a call what it can and cannot do with the tools you rely on.

Because the system sees each inquiry across your offices, the weekly report counts what ownership manages by: inquiries received, answered, booked, and handed to a person. Instead of arguing over anecdotes, your leadership reviews the same report each week, and every thread is there to read when a number needs explaining.

Why Engineered With AI

Why Brokerages Choose Engineered With AI

We are engineers who build production systems that hold up under real lead volume across many agents.

We understand how brokerage leads are bought, ponded, routed, and lost, and we build the reply and follow-up layer to match the way your business actually runs.

Built for distribution, not one inbox

The facts file is the point. We write down your teams, areas, and kinds of inquiry so appointments land on the right agent’s calendar by design instead of by who grabbed it first.

Works through your calendars and inbox

Everything is booked on your agents’ calendars and readable by your team, so managers work from one thread per inquiry instead of scattered notes.

Reporting ownership can act on

We send a weekly count of inquiries received, answered, booked, and handed to a person, so you can see where lead spend ends up and where follow-up lags.

Owned end to end

From the facts file to the calendar setup to tuning against live conversations, a person builds the system and keeps it working, so your ops team is not left duct-taping vendors together.

What our clients say

Our marketing operations are automated end to end. We brief the outcome and the workflow handles the rest.
MikaelaPresseoWeb design and SEO
They built the automation around how we actually work rather than making us change to fit a tool.
OusmanHiring FromOffshore staffing
They automated the process work that was quietly eating our week. It runs now without anyone thinking about it, which is the only real test.
LaraibMedia @ MarsonsMarketing and technology
Common questions

Brokerage AI Sales Agents: Your Questions Answered

How much does an AI sales agent for a real estate brokerage cost?
Pricing is monthly and published. The Business Assistant, which answers every new lead, is $750 a month, Inbound and Outbound is $1,950 a month, and the Omni-channel Sales and Support System is $2,450 a month, in US dollars. There is no setup fee, a three-month minimum, then 30 days’ notice, billed from contract signature. You are live within two weeks, and Outbound emails go out within three weeks. See the Omni-channel Sales System page for the detail.
How does lead routing work, round-robin or performance-based?
Neither. The agent does not rotate or weight leads. Your facts file says which agent, team, or office takes which areas, price bands, and kinds of inquiry, and the agent offers open times on that calendar. Hard cases go to a named person on your team with the full thread.
What happens when a lead goes quiet or an agent is unavailable?
If the person goes quiet, follow-ups run until they reply or someone on your team steps in. The agent offers only open slots on the calendar, so the appointment lands with an agent who is free, and your team can read every thread to catch anything that needs a person.
Does it work across multiple offices and teams?
Yes. The facts file can list each office, team, and agent’s area, hours, and calendar, and the weekly report counts what was received, answered, booked, and handed to a person, so every branch is measured the same way.
Can it help us recruit agents as well as work buyer leads?
Yes. It replies to agents inquiring about joining, follows up when they go quiet, and books recruiting appointments onto the right calendar.
Does it connect to our sales software and back-office tools?
No. It works through your calendar, your email, text messages and your web forms, and your team can read every thread. It does not connect to other software, including Follow Up Boss, Lofty, BoldTrail, Dotloop, or SkySlope. Tell us which tools you rely on and we will say plainly what it can and cannot do with them on a call.
What analytics do broker-owners get?
You get a weekly report of inquiries received, answered, booked, and handed to a person, and your team can read every thread, so leadership can see where leads end up and where follow-up lags.
How does it handle opt-outs and compliance?
A reply of STOP is recorded and nothing more is sent, the agent says it is an AI by default, and your team can read every thread. In the first week every reply waits for your approval. We document how it works, but we do not promise legal outcomes or replace your legal review.

Stop Losing Brokerage Leads in the Gaps

Book a call and we will map how leads move across your agents and offices today, then show you the reply and follow-up agent we would build to close the gaps.

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