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Notes on using AI in sales and operations

Practical articles on what works in a real team, and what does not.

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Recent articles

CTO Insights

Forecasting Demand With AI Without Fooling Yourself

Forecasting projects fail on data rather than models. What history you need, why backtesting misleads, and how to judge a forecast that is always somewhat wrong.

September 11, 2026Read more
CTO Insights

Treating Prompts Like Code, Because They Are

Prompts change behaviour in production yet often live outside version control. How to manage changes, test them, and roll back when one goes wrong.

September 10, 2026Read more
CTO Insights

Pulling Structured Data Out of Documents That Were Never Structured

Invoices, contracts and forms arrive as PDFs and scans. What a working extraction pipeline looks like, where accuracy is lost, and how to verify at scale.

September 10, 2026Read more
CTO Insights

Knowing What Your AI System Did, and Why

Traditional monitoring says the service is up. It does not say the answers got worse. What to log, what to alert on, and how to catch silent degradation.

September 9, 2026Read more
CTO Insights

Questions Worth Asking an AI Vendor Before You Sign

Demos are built to succeed. What to ask about failure rates, data handling, model changes and what happens when you leave.

September 9, 2026Read more
CTO Insights

Getting a Model to Return Something Your Code Can Use

Free text is unusable downstream. Schema enforcement, what still fails when the shape is guaranteed, and how to validate meaning rather than format.

September 8, 2026Read more
CTO Insights

Human in the Loop: Deciding Where a Person Stays in the Process

Which steps of an automated process still need a person, how to design the handover so it is not a rubber stamp, and when review checks stop being worth the delay.

September 8, 2026Read more
CTO Insights

Self-Hosted Model or API: Cost, Control and When Each Wins

When running your own model makes sense against calling an API: the real cost crossover, the operational burden, and the requirements that decide it.

September 7, 2026Read more
CTO Insights

The Plumbing Behind AI Automation: Webhooks and APIs

The integration layer that decides whether AI automation is reliable: retries, idempotency, ordering and what to do when an upstream system is down.

September 7, 2026Read more

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